Notbranded has rapidly grown into a phenomenon in the online fashion world. With a massive number of daily orders, there is no room for errors in the logistics chain. To ensure a seamless transition to PostNL Fulfilment, Notbranded was looking for a partner that not only connects systems, but also gives them full control over their order flow. They found that partner in PostNL and the KoneX iPaaS platform.
The challenge Verstegen Spices & Sauces faced:
For a brand with volumes like Notbranded, automation is essential, but blind automation is a risk. Notbranded needed an intelligent interface between Shopify and PostNL that could, among other things, specifically filter on SKUs and allow the team to decide which orders are released for fulfilment and when.
The solution: KoneX delivered a tight integration where flexibility was the top priority. In addition to the standard exchange of products, orders, and inventory, four strategic custom solutions were implemented:
- Tag-driven order flow: full integration between the Shopify webshop, orders from Bol.com, and PostNL Fulfilment
- Closed-Loop Order Fulfilment: Specific orders are processed automatically, giving Notbranded full control.
- Intelligent SKU filtering: for inventory and order statuses
- Multi-carrier feedback: communication towards the customer
The result: Notbranded successfully transitioned to a new fulfilment partner without losing control over their processes. Thanks to KoneX, they now operate on an enterprise-grade infrastructure that effortlessly scales with daily peaks, without requiring a lengthy or costly IT project.
“In a high-volume environment like ours, control is crucial. KoneX gives us the ability to set up our logistics with PostNL exactly the way we want, with the flexibility of Shopify tags and smart filters. It is the digital engine behind our operational speed. — Marije Vonk, E-commerce manager Notbranded
