Gladskin is a global pioneer in treating skin conditions through groundbreaking technology. When you sell products that directly improve people’s quality of life, reliable delivery isn’t simply a nice-to-have—it’s an essential part of your brand promise. To support the international scalability of its Shopify environments, Gladskin needed a partner capable of automating complex logistics decision-making. The KoneX iPaaS-platform became the intelligent engine behind this dynamic operation.
The challenge for Gladskin:
As a global brand, Gladskin manages a complex logistics landscape: multiple Shopify environments for direct-to-consumer sales and marketplaces, varying international shipping requirements, and the need to make different fulfilment decisions depending on the day and time an order is placed. A traditional integration simply wasn’t flexible enough. The challenge was to build a system that could make intelligent decisions for every order: Dynamic Logistics. Rather than creating a simple point-to-point connection, KoneX built an intelligent integration hub between Gladskin’s webshops and PostNL Fulfilment. This solution is powered by three key innovations:
- Time-Based Shipping Logic: For Gladskin, the shipping method is not fixed. KoneX automatically adjusts the shipping method based on the day and time an order is placed, ensuring the promised delivery experience is maintained regardless of when customers click “Buy.”
- Tag-Driven Business Rules: Using Shopify tags, Gladskin retains complete operational control. KoneX recognizes specific order tags that automatically override the default shipping method and apply the appropriate shipping rules for PostNL Fulfilment. This gives the operations team the flexibility to manage exceptions whenever required.
- Marketplace Prioritization & Synchronization: Orders originating from marketplace channels are automatically processed within the warehouse picking workflow according to the logistics agreements defined for each sales channel. At the same time, KoneX’s bi-directional integration continuously synchronizes products, inventory, and critical Track & Trace information across both the D2C webshop and marketplace environments.
The Result: With KoneX, Gladskin now operates a logistics infrastructure that reflects the precision of a biotech company: intelligent, scalable, and highly reliable. The migration to PostNL Fulfilment was completed without the risks and complexity of a large-scale IT project. Today, Gladskin has the flexibility to continue its global growth without being constrained by technical limitations.
“At Gladskin, logistics is about much more than shipping a package—it’s about delivering on a promise. KoneX gives us the intelligence to dynamically orchestrate our shipping processes, enabling us to continue setting the standard for customer experience worldwide. “ — Gladskin Team
