The Challenge Club Brugge Faced:
For the national football champion, selling merchandise is also an important part of their business. Merchandise is sold from physical retail locations and through their own webshop. Inventory is decentralized across their own stores and partially held by an external fulfilment party. Inventory and product management takes place in different systems. Stock is also exchanged between various inventory locations. This frequently led to errors in the mutual inventory levels. As a result, not everything was always deliverable on time and the centrally consolidated inventory level was not sufficiently reliable.
The Wish:
- Centralize all inventory and product data under own management
- A seamless integration of all different online and offline sales channels
- Exact Online as the central source of truth
The Solution:
With KoneX™, a seamless integration has been achieved between the Shopify online sales channel and Club Brugge’s internal store systems. Exact Online serves as the central source and destination for product and inventory data. Because KoneX™ also integrates external fulfilment data with that of Club Brugge’s own stores, the consolidated inventory level in Exact Online is now almost real-time accurate. With KoneX™, it was then simple to add Returnless’s return services to the entire information flow with a single integration.
The Result:
- Greater control over own data: Club Brugge is independent of third parties or systems.
- Reliable, real-time data: consolidated sales and inventory stocks across multiple locations.
- Scalability: Ability to easily add return services.
- Seamless integration of online and in-store sales processes and multi-party inventory management.
