Rithum

Rithum is the globally connected 3P commerce platform that allows brands and retailers to manage, market and sell their products across hundreds of marketplaces and retail channels simultaneously. The company emerged in December 2023 from the merger of three industry standards – CommerceHub (founded 1997 in New York), ChannelAdvisor (founded 2001 in North Carolina) and Dsco – bringing together more than two decades of combined experience in 3P commerce. Today, Rithum serves more than 40,000 brands and retailers, including Adidas, Samsung, Walmart, Home Depot, Marks & Spencer and Whirlpool, with more than 600 marketplace integrations and more than $50 billion in annual processed sales.

Two solutions, one platform

Rithum is built around two parallel product lines that both run on the same data and infrastructure:

Brand Solutions – for brands and producers

• Marketplace Listings – product listing management across 600+ marketplaces worldwide, with automatic content customization by channel (language, taxonomy, attributes, images).
• Inventory Management – central inventory control across all your marketplace channels, preventing overselling and stockouts.
• Order Management – consolidation of orders from all marketplaces into one workflow, with automatic routing to your fulfillment partner or WMS.
• Retail Media Advertising and Paid Search & Shopping Ads – manage ad budgets directly within the platform, with performance reporting by channel and SKU.
• AI-Powered Product Feeds – RithumIQ optimizes product feeds by marketplace for maximum findability and conversion.
• Commerce Insights & Reporting – unified reporting on sales, margins, inventory and adspend, regardless of which channel the transaction is through.

Retailer Solutions – for retailers with their own marketplace strategy

• Dropship – turnkey vendor-enablement platform that allows retailers to onboard suppliers without funding inventory themselves. CommerceHub’s original specialty.
• Private Marketplaces – build and operate your own marketplace with curated sellers, under your own brand.
• SupplyExplorer – discovery tool to identify new suppliers within the Rithum network.
• Shipping Optimization and Delivery Date Prediction – shipping rules and delivery expectations based on billions of historical data points from the network.
• Shipping Label Management – centralized label management across all vendors and shipping streams.
• Delivery Insights & Reporting – performance monitoring of suppliers, carriers and own logistics processes.

RithumIQ – AI on a network scale

Rithum’s proprietary AI engine RithumIQ runs on more than two decades of combined 3P commerce data. That network effect is hard to replicate: the more transactions, listings and delivery events that flow through the platform, the more accurate the predictions and recommendations for each new customer. Specifically, RithumIQ supports such things as product feed optimization, dynamic pricing recommendations, demand forecasting by channel and automatic detection of listing issues before they cost conversion.

Scale and burden of proof

• 40,000+ brands and retailers worldwide – including enterprise names such as Adidas, Samsung, Walmart, Home Depot, Marks & Spencer, Williams Sonoma, Whirlpool, Chewy and Next.
• 600+ marketplaces and retail channels connected – from global marketplaces to regional and specialized channels.
• $50 billion GMV processed annually through the platform.
• $500 million annual digital-marketing and retail-media ad-spend managed within the platform.
• 20+ years of combined experience through the merged history of CommerceHub, ChannelAdvisor and Dsco.

For whom is Rithum suitable

• Global brands and manufacturers that want to sell on dozens or hundreds of marketplaces from one central product database, without building separate integrations for each channel.
• Large retailers with their own marketplace ambitions – Dropship and Private Marketplaces allow them to build their own 3P network without inventory risk.
• Multichannel retailers with substantial marketplace sales – Bol, Amazon, Walmart, eBay and hundreds of other channels in one order-management layer.
• Enterprise brands with retail media budgets that want to combine ads-spend and organic listings in one platform for unified attribution.
• Cross-border retailers looking to access the Asian, European, UK and US markets in parallel – Rithum’s tag-coverage covers all four continents.

Rithum is an enterprise platform, not a plug-and-play SMB tool. The value is in marketplace overlay, AI models and services team – not in simple setup. For brands with lower volumes or a single marketplace, other tools within the KoneX ecosystem tend to be more efficient.

Markets

Rithum operates globally, with customers and marketplace coverage in North America, Europe (including the UK), Asia and Australia. The tag profile on this KoneX map (ASIA, EU, UK, USA) reflects that international scale – Rithum is not a local or regional player, but one of the few truly global 3P platforms.

Why link Rithum through KoneX?

Rithum provides the marketplace platform; KoneX provides the clean connection to your own stack. The integration is also officially recognized in two directions: KoneX (via Innovation Kite) is part of the Rithum / ChannelAdvisor Partner Network. Together that means:

• One API connection between your webshop, ERP, WMS and Rithum – product data, inventory and orders flow in real time, without building separate connectors per marketplace.
• Marketplace orders from Rithum automatically enter your fulfillment chain (for example, to Active Ants, Dimass or PostNL Fulfilment via KoneX links).
• Stock-sync across Rithum and your own web shop remains consistent, with KoneX the only source of truth for your fulfillment layer.
• Fast onboarding – bidirectional partnership recognition means that technical integration between KoneX and Rithum does not require an exploratory phase.

Whether you are a global brand looking to scale marketplace distribution, a retailer launching its own 3P marketplace, or a multichannel player looking to consolidate marketplace spends and performance into one platform – Rithum provides the scale and network, and KoneX provides the seamless connection to your existing stack.